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Synopsis

How-to guidance for optimizing incumbent technologies to delivera better product and gain competitive advantage

Their zip codes are far from Silicon Valley. Their SIC codesshow retail, automobile or banking. But industry after industry iswaking up to the opportunity of "smart" products and services fortheir increasingly tech-savvy customers. Traditionally technologybuyers, they are learning to embed technology in their products andbecome technology vendors. In turn, if you analyze Apple, Google,Amazon, Facebook, Twitter and eBay, you marvel at their datacenters, retail stores, application ecosystems, global supplychains, design shops. They are considered "consumer" tech but havebetter technology at larger scale than most enterprises. The olddelineation of technology buyer and vendor is obsolete. There is anew definition for the technology elite - and you find them acrossindustries and geographies. The 17 case studies and 4 guest columnsspread through The New Technology Elite bring out the eliteattributes in detail. Every organization will increasingly bebenchmarked against these elite - and soon will be competingagainst them.

  • Contrasts the productivity that Apple, Google and others havedemonstrated in the last decade to that of the average enterprisetechnology group
  • Reveals how to leverage what companies have learned fromGoogle, Apple, Amazon.com, and Facebook to your company'sadvantage
  • Designed for business practitioners, CEOs, CFOs, CIOs,technology vendors, venture capitalists, IT consultants, marketingexecutives, and policy makers
  • Other titles by Vinnie Mirchandani: The New Polymath:Profiles in Compound-Technology Innovations

If you're looking to encourage technology innovation, look nofurther. The New Technology Elite provides the buildingblocks your company needs to become innovative through incumbenttechnologies.

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