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Synopsis

In the first episode of Mad Men, Don the creative genius searches for a slogan and eventually comes up with 'It's Toasted.' When the manufacturers tell him that in fact all cigarette tobacco is toasted, he explains patiently that this doesn't matter: Lucky Strike will be the only one to brag about it. From Robert Fulford's first column about the show in 2007, the National Post's critics have documented every twist and turn of the award-winning series about Madison Avenue in the 1960s. Get reacquainted with Don, Peggy, Pete, Joan and the rest of Sterling Cooper in this brilliant collection of columns.

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