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Synopsis

How leaders can use the right story at the right time to inspirechange and action

This revised and updated edition of the best-selling book ALeader's Guide to Storytelling shows how storytelling is one ofthe few ways to handle the most important and difficult challengesof leadership: sparking action, getting people to work together,and leading people into the future. Using myriad illustrativeexamples and filled with how-to techniques, this book clearlyexplains how you can learn to tell the right story at theright time.

  • Stephen Denning has won awards from Financial Times, TheInnovation Book Club, and 800-CEO-READ
  • The book on leadership storytelling shows how successfulleaders use stories to get their ideas across and spark enduringenthusiasm for change
  • Stephen Denning offers a hands-on guide to unleash the power ofthe business narrative.

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