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Synopsis

Like throwing jelly at a wall, poor communication never sticks.

Too much information and not enough relevance is a problem thatpervades almost all business communication. So what's the answer?More relevance and a lot less jelly.

The Jelly Effect teaches you simple, memorable andcostless ways to win more attention and more business. Imagine howeffective you'd be if you communicated only what was relevant 100percent of the time. You would be better at talking to others,presenting, networking and selling. You would excel in interviews,meetings and pay-rise discussions. The benefits would beendless.

The Jelly Effect will show you how to get the bestout of any situation, whether you're speaking to an individual or agroup, formally or informally, inside or outside your organisation.By the time you close the final page of this book, you will bearmed with practical, proven techniques that will help you be moreeffective in all your business dealings.

"Andy Bounds taught me more about effective presenting than alady who’d previously taught two US presidents."
Drayton Bird, chairman of Drayton Bird Partnership andworld leading authority on direct marketing

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