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“Through engaging and direct analysis, Joanne Thomas Yaccatohas drawn the line clearly for businesses—any successfulclient relationship strategy must consider the unique perspectivesof women. Small, medium and large organizations can benefit fromher witty and poignant observations.”

David I. McKay, Group Head, Canadian Banking, RBC

“In a lifestyle based company, Joanne’s thoughtscome at you like a ‘best friend’ who’s not afraidto keep you grounded. In our case, Joanne’s perspective hasallowed us to meet the changing needs of our customers over theyears in a relevant and authentic way. The Gender IntelligentRetailer pushes the right buttons and creates dynamicconversations that make valuable differences in the retail shoppingexperience.”

Kerri Molinaro, President, IKEA Canada

“Joanne has done it again...empowering not only retailers,but consumers, employers and employees with market insight we needto know, and in many cases, should have known by now. Her researchand analysis is filled with practical examples that will be aneye-opening read for businesses wondering why they aren’tconnecting with the influential female consumer. The GenderIntelligent Retailer is a recipe for success.”

Mark Kelley, CBC News, The National

“Joanne Thomas Yaccato has done us all a bigfavour. The Gender Intelligent Retailershows us the‘real’ world of women consumers. By helping to open oureyes to the world we live in, the book opens the doors ofopportunity. It is often difficult for old institutions first torecognize and then to react to our changed and changing demands asa society. Joanne and Sean help us see and then navigate the newworld with sound insights and an eye that sees our follies and thenfocuses on a better way to meet the demands of thefuture.”

Premier Gordon Campbell, Province of British Columbia

“Once again Joanne Thomas Yaccato has hit the mark withher new book The Gender Intelligent Retailer! Following onthe footsteps of her previous bestseller – The 80%Minority – Joanne and her retail partner, Sean McSweeney,continue to unlock the secrets of marketing to women in anintelligent, caring, and holistic manner. She finds a way tointertwine humorous stories, imaginative analogies, and real lifeexamples with quantifiable and powerful advice.”

Diane J. Brisebois, President & CEO, Retail Council ofCanada

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