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Synopsis

An industry expert shows readers how to get the best return oninvestment from corporate events

Corporate events and business entertaining are a major part of acompany's communication, marketing and public relations strategy.They are used by businesses of all sizes to solicit new business,create a corporate or brand image, and retain and build loyaltywith existing suppliers and customers. They can also be usedeffectively to elicit peak performance from employees and producecamaraderie and teamwork among co-workers. The corporate event barhas been raised dramatically and the competition to craft somethingoriginal that will help a business create public awareness as wellas industry and media buzz is fierce.

Staged effectively, business functions can contribute to acompany's success, standing, profitability and businessdevelopment. But corporate events and business entertaining canalso seriously damage a company's image and put the company and itsmanagement in potentially high-risk situations if not handledcarefully, professionally, and appropriately. Corporate boards andchief executives are now seeing how company scandals played out inthe headlines can estrange customers, sink stock prices, and endcareers in a matter of minutes. And many of the transgressions thathave been made public have been linked to corporate events andbusiness entertaining.

The Executive's Guide to Corporate Events and BusinessEntertaining provides executives with all the information theyneed before they plan, host, sponsor, or attend corporate events.It gives rising and established executives the tools they need tomove ahead with confidence in planning their next companyfunction.

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