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Synopsis

As China evolves, so does the global marketplace—all theway down to the consumer

The End of Cheap China is a detailed look at the rise ofChina, and how it will affect the global marketplace. A thoroughexploration of the changes taking place in the Chinese economy, thebook explains how much of the Western consumerist culture is builton the back of cheap Chinese factory labor, and warns that the erais coming to a close. Readers will learn why the cheap labor poolis beginning to dry up, what that means for the rest of the world,and how businesses will have to adapt to stay afloat. This updatedsecond edition includes new statistics, the latest news on theChinese economy, and additional case studies that illustrate theways in which China has developed—into a brand-new potentialmarket.

China's social, political, and economic evolution will affectthe entire world. Rising incomes are building pressure on theglobal commodities market, inflation is only just beginning, andconsumers are experiencing sticker shock as cheap labor is becomingharder to find. The End of Cheap China explains the factorsdriving these changes, the impact that can be expected, and theopportunities that constitute a major silver lining for businessespanicking about the coming paradigm shift. Readers will:

  • Discover the eight mega-trends changing China, and how far theripples will spread
  • Learn how rising costs in China will dramatically affect theAmerican way of life
  • Examine the rise of Chinese consumption, and the friction itengenders
  • Consider the changes businesses must make to remain profitablein a changing world

The global marketplace is evolving, and it's up to businesses tokeep pace with the changes. The End of Cheap China providesa roadmap for navigating these changes, helping businesses lead thecharge toward a more affluent global economy.

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