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Synopsis

If you’re in sales, your goal is to build new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. Dave Donelson’s Creative Selling System will help you do all those things and more.

As a manager, business owner, and sales trainer, Dave Donelson has worked with thousands of sales people and entrepreneurs to build their businesses. In The Dynamic Manager’s Guide To More Sales, he takes you beyond the basics of pitching prospects and helps you hone your skills for team selling, dealing with difficult customers, and time management. He shows you how to use the Creative Selling approach of presenting actionable needs-based ideas to upsell current customers while keeping your competitors away from their doors.

In The Dynamic Manager’s Guide To More Sales, you’ll read the stories of many successful salespeople who use Creative Selling techniques in the real world. You’ll learn from them how to make presentations to prospects who refuse to see you, turn intangible services into products the prospect can touch and feel, and negotiate deals that make both you and your customers happy.

Much of the material in The Dynamic Manager’s Guide To Sales Techniques comes from sales seminars Dave Donelson has presented around the country over the years. Some of it appeared previously in the national business and trade publications he writes for. The book is organized to encourage you to sample, to think about, and to try out different concepts over time. You’ll find some useful guidance that fits your specific situation and discover some tactics you can use to accomplish your particular goals.
Above all, you will gain a few more insights into how to grow your business.

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