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Synopsis

Insightful case studies, company profiles, and insider advice from hundreds of business owners and managers will help you take your company to the next level of success. Learn from the mistakes of others, share their experiences, and watch your profits grow.

Learn financial planning, find cash for your business, and manage your money through good times and bad.

Use a variety of management techniques to manage change and maximizing profits.

Follow the entire process from hiring and orienting employees to training, motivating, promoting, and even terminations.

Sell more with creative marketing methods to present product benefits, overcome objections, and close the sale.

See how family businesses can face down their special demons and preserve the company for the next generation.

The Dynamic Manager’s Guide To Practical Marketing isn’t about theory—it’s about how to succeed in the real world of small business.

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