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Synopsis

Practical applications for using social media to boost yourbusiness

Even today's most successful businesses are seeing shrinkingreturns on their advertising and marketing dollars. The DigitalHandshake explains why advertising and marketing are losingtheir effectiveness and how to solve the problem using social mediato corral elusive consumers. It explains the best practicalbusiness applications in current use and how you can use them toramp up your business.

Using case studies gleaned from real businesses, author PaulChaney shows you how companies both large and small that can tapsocial media to mitigate market changes and reap valuable businessbenefit in the real world.

  • Explains how you can use social media to grow your business andconnect with consumers
  • Author Paul Chaney is a leading authority on blogging andsocial media
  • Covers practical, effective business applications for blogging,social networking, online video, microblogging and much more
  • Shows how to design a comprehensive marketing strategy usingtraditional and new media platforms

Today's technology can either undermine your marketing effortsor enhance them. The Digital Handshake helps you make surethe Internet grows your business for the long run.

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