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Synopsis

If You Understand Brain Basics, You'll Sell More

As much as 95% of our decisions are made by the subconsciousmind. As a result, the world's largest and most sophisticatedcompanies are applying the latest advances in neuroscience tocreate brands, products, package designs, marketing campaigns,store environments, and much more, that are designed to appealdirectly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of howcutting-edge neuroscience is having an impact on how we make, buy,sell, and enjoy everything, and also probes deeper questions on howthis new knowledge can enhance customers' lives. The BuyingBrain gives you the key to
• Brain-friendly product concepts, design, prototypes, andformulation
• Highly effective packaging, pricing, advertising, andin-store marketing
• Building stronger brands that attract deeper consumerloyalty

A highly readable guide to some of today's most amazingscientific findings, The Buying Brain is your guide to theultimate business frontier - the human brain.

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