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Synopsis

Practical tools and expert advice for professional eventplanners

Before planning an event, there is much that must be done behindthe scenes to make the event successful. Before any thought is evengiven to timing or location of the event, before the menus areselected and the decor designed, there are proposals to be written,fees and contracts to be negotiated, and safety issues to beconsidered. This book takes you behind the scenes of event planningand explains every aspect of organizing and strategic planning.This book will be of value to both the professional event plannerand to clients who are dealing with planners.

Its comprehensive coverage includes: how to prepare winningproposals, and how to understand them if you are the client; how todetermine management fees; negotiating contracts; safety issues;designing events in multicultural settings; and new technology thatmakes operations more efficient (such as online registration andresponse management, database project management tools). The bookalso includes practical tools such as sample letters of agreement,sample layouts for client proposals, forms, and checklists.Professional event planner Judy Allen offers first-time orprofessional event planners all the top-class advice they need tomake their special events come off without a hitch.

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