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Synopsis

An insider's look at the changing balance of power on WallStreet

The Battle for Wall Street follows the struggle for powerbetween two giants: the sellers, traditional commercial andinvestments banks; and the buyers, upstart hedge funds, privateequity firms and the like. The battle is about winning the hearts,minds, and – yes, the wallets – of global investors.This battle is still running its course, and with the insights ofindustry veteran Richard Goldberg, who has had a front row seat,readers will gain a detailed understanding as to what, exactly, isgoing on within this dynamic arena, specifically the forces behindthe shift of power from the old sell side gatekeepers to the newbuy side players.  The book will play out in three acts: ActOne will examine the instruments of change – liquidity andfinancial technology – along with their influence on the selland buy sides. Act Two will look at the agents of change –hedge funds, private equity, financial entrepreneurs, endowments,exchanges and sovereign wealth funds – and their impact onthe sell and buy sides. In Act Three, Goldberg will take out hiscrystal ball and walk through the strategic implications for thewinners and losers in this battle, against the dramatic backdrop ofthe subprime mortgage crisis and the resulting shakeup of globalfirms like Bear Stearns.

But Wall Street isn't simply about institutions or corporatebattles. It’s a landscape dominated by personalities.Goldberg's unique access to major players will bring this book tolife with amazing anecdotes and stories about the financialgenerals who have left their mark in The Battle for WallStreet.

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