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Your guide to becoming an explanation specialist.

You've done the hard work. Your product or service worksbeautifully - but something is missing.  People just don't seethe big idea - and it's keeping you from being successful. Youridea has an explanation problem.

The Art of Explanation is for business people, educatorsand influencers who want to improve their explanation skills andstart solving explanation problems.

Author Lee LeFever is the founder of Common Craft, a companyknown around the world for making complex ideas easy to understandthrough short animated videos. He is your guide to helpingaudiences fall in love with your ideas, products or servicesthrough better explanations in any medium. 

You will learn to: 

  • Plan: Learn explanation basics, what causes them to fail andhow to diagnose explanation problems.
  • Package: Using simple elements, create an explanation strategythat builds confidence and motivates your audience. 
  • Present: Produce remarkable explanations with visuals andmedia. 

The Art of Explanation is your invitation to become anexplanation specialist and see why explanation is now a fundamentalskill for professionals.

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