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Unorthodox success principles from a billionaire entrepreneurand philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped himbuild two Fortune 500 companies, amass personal billions, and usehis wealth to create a new approach to philanthropy. He has helpedto fund scientific research institutes, K-12 education reform, andsome of the world's greatest contemporary art museums. By contrast,"reasonable" people come up with all the reasons something new anddifferent can't be done, because, after all, no one else has doneit that way. This book shares the "unreasonable"principles—from negotiating to risk-taking, from investing tohiring—that have made Eli Broad such a success.

  • Broad helped to create the Frank Gehry-designed Walt DisneyConcert Hall, the Museum of Contemporary Art, the BroadContemporary Art Museum at the Los Angeles County Museum of Art,and The Broad, a new museum being built in downtown LosAngeles
  • His investing approach to philanthropy has led to the creationof scientific and medical research centers in the fields of genomicmedicine and stem cell research
  • At his alma mater, Michigan State University, he endowed afull-time M.B.A. program, and he and his wife have funded a newcontemporary art museum on campus to serve the broader region
  • Eli Broad is the founder of two Fortune 500 companies: KB Homeand SunAmerica

If you're stuck doing what reasonable people do—and notgetting anywhere—let Eli Broad show you how to beunreasonable, and see how far your next endeavor can go.

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