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Synopsis

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! Although Charles River Editors Marketing Series is geared toward business-oriented readers, the concepts of marketing can help people in all walks of life, including consumers. As a marketer, properly utilizing the various mediums can be difficult when there are continuous changes that make it tough to determine what is effective, affordable and appropriate for a particular audience. Many of the mediums can be used to achieve marketing goals, however advertisers must become adept at being fluid and embracing the unknown. In this book, a former advertising executive and marketing MBA will provide an overview of seven popular advertising mediums and their functions. Sample cases provided include select clients, campaigns or instances that have been experienced or observed.Youll learn about:Print, TV, and Digital AdvertisingWord of Mouth CampaignsExperiential AdvertisingTips for Direct Mail AdvertisingAnd more!

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