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Synopsis

A new and simple system to understanding and controlling thebehavior of others

Noted body language, behavior and communication expert MarkBowden offers a totally practical, easy-to-read guide tounderstanding the impulsive actions of others, along with the besttools to manage them. A number one anxiety in business is dealingwith problem people. In Tame the Primitive Brain, MarkBowden's fresh approach is the fastest and most effective way tounderstand why someone acts towards you the way they do; why youreact to their behavior in the way you do; and mostimportantly, what exactly to do about it to achieve the rightoutcomes.

  • Brings new and fresh perspectives to business readers fordealing with tricky behaviors
  • Explains how to effectively manage those around you at anylevel in an organization
  • Shares the latest evolutionary behavioral theory,neuroscientific evidence, and the tried and tested tools and tricksbased on these premises

This simple model of how we humans can and do relate to eachother brings increased depth of understanding and expands yourtoolset to better manage yourself and others to achieveanything.

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