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TV commercial production is a 5 billion dollar a year industry, and almost everyone in the film and television industry works on commercials at some point in their career. This book is a step-by-step guide to making commercials right at any budget. Commercial production is fundamentally different than either film or television production, and this is the only book that explains the mechanics necessary to be successful. Also explored are the roles of the key players: the producer and director, the agency, and the client. With the extensive how-to content and anecdotes from Cury's years of experience, both professionals and students can learn how to produce good commercials.

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