The graphic artist's guide to sustainable design
Graphic design is frequently thought of as a purely decorativeeffort. Yet these efforts can be responsible for shocking impactson natural resources just to produce a barely-glanced-at catalog ormail piece. Sustainable Graphic Design: Tools, Systems, andStrategies for Innovative Print Design helps designers viewgraphic design as a holistic process. By exploring eco-consciousmaterials and production techniques, it shows designers how tocreate more effective and more sustainable designs.
Sustainable Graphic Design opens your eyes to the biggerpicture of design seen from the viewpoints of the audience, thecreative vendor, their suppliers, and society as a whole. Chaptersare written by a wide range of sustainable design pioneers andpractitioners—including graphic designers, creative managers,marketing consultants, environmentalists, researchers, andpsychologists—giving you critical information on materialsand processes. Case studies illustrate and tie conceptstogether.
Sustainability isn't a fad or a movement; it's a long-termparadigm shift. With this forward-looking toolkit, you'll be ableto infuse your work with sustainability systems thinking,empowering you to play your role in achieving a future where designand sustainability are natural partners.
Paul J. Beckmann
Chlorine Free Products Association
Environmental Paper Network
Great Printer Environmental Initiative
Package Design Magazine
Promotional Product Solutions
Sustainable Green Printing Partnership
Sustainable Packaging Coalition
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