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Synopsis

The graphic artist's guide to sustainable design

Graphic design is frequently thought of as a purely decorativeeffort. Yet these efforts can be responsible for shocking impactson natural resources just to produce a barely-glanced-at catalog ormail piece. Sustainable Graphic Design: Tools, Systems, andStrategies for Innovative Print Design helps designers viewgraphic design as a holistic process. By exploring eco-consciousmaterials and production techniques, it shows designers how tocreate more effective and more sustainable designs.

Sustainable Graphic Design opens your eyes to the biggerpicture of design seen from the viewpoints of the audience, thecreative vendor, their suppliers, and society as a whole. Chaptersare written by a wide range of sustainable design pioneers andpractitioners—including graphic designers, creative managers,marketing consultants, environmentalists, researchers, andpsychologists—giving you critical information on materialsand processes. Case studies illustrate and tie conceptstogether.

Sustainability isn't a fad or a movement; it's a long-termparadigm shift. With this forward-looking toolkit, you'll be ableto infuse your work with sustainability systems thinking,empowering you to play your role in achieving a future where designand sustainability are natural partners.

Contributors

Paul Andre
Paul J. Beckmann
Sharell Benson
Arlene Birt
Robert Callif
Don Carli
Jeremy Faludi
Terry Gips
Fred Haberman
Dan Halsey
Jessica Jones
Curt McNamara
John Moes
Jacquelyn Ottman
Holly Robbins
Pamela Smith
Dion Zuess
Biomimicry Guild
Carbonless Promise
Chlorine Free Products Association
Environmental Paper Network
Eureka Recycling
Great Printer Environmental Initiative
Package Design Magazine
Promotional Product Solutions
Sustainable Green Printing Partnership
Sustainable Packaging Coalition

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