More titles to consider

Shopping Cart

itemsitem

Synopsis

Learn in a week what the experts learn in a lifetime.

The ability to create a successful marketing plan is crucial to anyone who wants to advance their career.

Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

Sunday: What is a marketing plan?
Monday: Asking questions
Tuesday: Researching the answers
Wednesday: The objectives
Thursday: Converting objects into action plans
Friday: Putting the plan together
Saturday: Using the marketing plan

People who read this also enjoyed

Get a 1 year subscription
for / issue

You can read this item using any of the following Kobo apps and devices:

  • DESKTOP
  • eREADERS
  • TABLETS
  • IOS
  • ANDROID
  • BLACKBERRY
  • WINDOWS