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The 2nd edition of Strategy in Practice presents a practitionerfocused approach to strategy. It is increasingly recognised thatthe ability to adapt classic formulas to changing circumstances anddevelop fast, sound strategic thinking is what differentiates thesuccessful corporate leader.

Developed from experience in industry this successful text willinclude an instructor site with PowerPoint slides, extra examplesand exercises, and links highlighting changing businesspractice.

While rigorously founded on current thinking and theoreticalconcepts in the field of strategic management it aims to:

• provide the strategy practitioner with a systematic andinsight-driven approach to strategic thinking

• establish and translate the relevance of strategy theoryto its application in the practice field

• lead the reader through the strategic thinking process,beginning with the formulation of compelling and clearlyarticulated strategic questions that set the scene for practicalissues

• provide tools of strategic analysis in combination withinformed intuition to understand the strategic landscape.

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