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When Fortune Magazine estimated that 70% of all strategies fail, italso noted that most of these strategies were basically sound, butcould not be executed. The central premise of Strategic ProjectManagement Made Simple is that most projects and strategies neverget off the ground because of adhoc, haphazard, and obsoletemethods used to turn their ideas into coherent and actionableplans. Strategic Project Management Made Simple is the first bookto couple a step-by-step process with an interactive thinking toolthat takes a strategic approach to designing projects and actioninitiatives. Strategic Project Management Made Simple builds asolid platform upon four critical questions that are vital forteams to intelligently answer in order to create their own strong,strategic foundation. These questions are:

1. What are we trying to accomplish and why?

2. How will we measure success?

3. What other conditions must exist?

4. How do we get there?

This fresh approach begins with clearly understanding the what andwhy of a project - comprehending the bigger picture goals that areoften given only lip service or cursory reviews. The second andthird questions clarify success measures and identify the riskyassumptions that can later cause pain if not spotted early. The howquestions - what are the activities, budgets, and schedules - comeslast in our four-question system. By contrast, most projectapproaches prematurely concentrate on the how without firstadequately addressing the three other questions. These fourquestions guide readers into fleshing out a simple, yetsophisticated, mental workbench called "the Logical Framework" - aSystems Thinking paradigm that lays out one's own project strategyin an easily accessible, interactive 4x4 matrix. The inclusion ofmemorable features and concepts (four critical questions, LogFramematrix, If-then thinking, and Implementation Equation) make thisbook unique.

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