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If you’re starting a new business or planning yourbusiness’s future, there are plenty of things you should takeinto account. Strategic Planning For Dummies coverseverything you need to know to develop a plan for building andmaintaining a competitive advantage — no matter what businessyou’re in.

Written by Erica Olsen, founder and President of a businessdevelopment firm that helps entrepreneurial-minded businesses planfor a successful future, this handy guide covers all the basics,including:

  • How a strategic plan is different than a business plan
  • Establishing a step-based planning process
  • Planning for and encouraging growth
  • Taking a long-view of your organization
  • Evaluating past performance
  • Defining and refining your mission, values, and vision
  • Sizing up your current situation
  • Examining your industry landscape
  • Setting your strategic priorities
  • Planning for unknown contingencies

If you’re in business, you have to plan for everything— especially if you intend your business to grow. Whetheryou’re planning for a small business, large conglomerate,nonprofit, or even a government agency, this book has the planningspecifics you need for your organization. Step-by-step,you’ll learn how to lay the foundations for a plan,understand how your plan will affect your business, form planningteams, discover what your strengths are, see where you are, and,finally, plan where you’re going. And there’s muchmore:

  • Learn to analyze business trends that will determine yourbusiness’s future
  • Set measurable, realistic goals that you can plan for andachieve
  • Make strategic planning a habitual part of theorganization
  • Prioritize multiple strategies that you can implementsimultaneously
  • Set a defining vision for the organization that guides all yourplanning and strategy

This friendly, simple guide puts the power of strategic planningin the palm of your hand. For small businesses that can’tafford to hire strategic planning consultants, it’s even moreimperative. Careful, constant planning is the only way to handle anuncertain business future. With this book, you’ll have allthe step-by-step guidance you need to ensure you’re ready foranything that comes.

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