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Synopsis

How to use Strategic Learning to rapidly respond to change andgain a sustainable advantage over your competitors

What's even harder than creating a breakthrough strategy? Makingit stick. As companies are fighting to survive in a tough economy,this new book by Willie Pietersen demonstrates the power of theStrategic Learning process, a four-step dynamic cycle guaranteed tocreate and sustain winning performance. Adopted by a wide range ofcorporations and not-for-profit organizations, the StrategicLearning process builds on eight years of practicing, adapting andhoning the original concepts Pietersen first introduced inReinventing Strategy to explain how organizations cangenerate superior insights about their customers and competitors,craft a Winning Proposition, focus on a vital few key priorities,create buy-in throughout the organization and achieve success– again and again.

  • Teaches organizations to make smarter decisions that help themwin customers and earn superior profits
  • Explains how to instill a culture of openness, learning, andcourage that can face and respond to the constantly changingbusiness environment
  • Is a tool that can benefit leaders at all levels, inorganizations both large and small, global and domestic, for-profitand not-for-profit
  • Author Willie Pietersen, a former president of Tropicana andSeagram USA, is a professor of management at Columbia BusinessSchool, and the author of Reinventing Strategy, fromWiley

Strategic Learning shows you how your business ornonprofit organization can develop better, more effectivestrategies for long-term competitive advantage.

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