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Synopsis

Steps to Starting a Successful Retail Business looks at the importance of retailing in the US and Canada.

It suggests ways to find a niche and how to direct import merchandise. It shows how to research the market.

A chapter is devoted to getting started and the importance of selecting the right location. Other chapters cover fixturing and store layout, signage, advertising and direct marketing. There is a chapter on staffing and a caution on the rates of shrinkage in the retail business and steps that can be taken to prevent it.

The check out is considered in detail and readers are shown how to use plannogramming to analyse their sales on a per square foot basis to identify items which are selling well and those that should be discontinued. This analysis can also identify products which should be relocated in the store in order to increase sales.

Four chapters are devoted to the Web and eCommerce. These show readers how to set up their own Web site, how to sell through their Web store and how to get customers to visit it.

The final chapter is devoted to preparing a retail business plan and how to use it effectively.

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