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The non-technical guide to building a booming tech-enabledbusiness

Thinking of starting a technology-enabled business? Or maybe youjust want to increase your technology mojo so you can do your jobbetter? You do not need to learn programming to participate in thedevelopment of today’s hottest technologies. But there are afew easy-to-grasp foundation concepts that will help you engagewith a technical team. Starting a Tech Business explains inpractical, actionable terms how to

  • formulate and reality test new ideas
  • package what you learn into frameworks that are highlyactionable for engineers
  • understand key foundation concepts about modern software andsystems
  • participate in an agile/lean development team as the‘voice of the customer’

Even if you have a desire to learn to program (and I highlyrecommend doing whatever unlocks your ‘innertinkerer’), these foundation concepts will help you targetwhat exactly you want to understand about hands-on technologydevelopment. While a decade ago the barriers to creating atechnology-enabled business required a pole vault, getting startedtoday only requires a determined step in the right direction.Starting a Tech Business supplies the tools prospectiveentrepreneurs and business enterprises need to avoid commonpitfalls and succeed in the fast-paced world of high-tech business.Successful execution requires thoughtful, evidence-based productformulation, well-articulated design, economic use of systems,adaptive management of technical resources, and empatheticdeployment to customers. Starting a Tech Business offerspractical checklists and frameworks that business owners,entrepreneurs, and professionals can apply to any tech-basedbusiness idea, whether you’re developing software andproducts or beginning a technology-enabled business. You’lllearn:

1. How to apply today’s leading management frameworksto a tech business

2. How to package your product idea in a way that’shighly actionable for your technical team

3. How to ask the right questions about technologyselection and product architecture

4. Strategies to leverage what your technology ecosystemhas to offer

5. How to carefully define the roles on your team, and theneffectively evaluate candidates

6. The most common disconnects between engineers and businesspeople and how to avoid them

7. How you can apply process design to your tech businesswithout stifling creativity

8. The steps to avoid the most common pitfalls techfounders encounter

Now is one of the best times to start a technology-enabledbusiness, and anyone can do it with the right amount and kind ofpreparation. Starting a Tech Business shows you how to movea product idea to market quickly and inexpensively—and to tapinto the stream of wealth that a tech business can provide.


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