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Synopsis

"Seelert's stories and wisdom demonstrate that the principles andpractices leading to winning results in sports are highlytransferable to the building of brands, businesses, andorganizations. This book tells you how."
Jack Twyman, NBA Hall of Fame player, former ABCGame of the Week announcer, and former Chairman and CEO,Super Food Services Inc.

"Seelert's comprehensive revelation of his leadership wisdom ispriceless—especially the management of culture throughinnovative communications, fueled by rock-solid personal spirit andstyle. Read and succeed . . . it's that actionable. Bob's the realleadership deal."
John W. Luther, President, Luther & Company,Strategic Growth Consulting

"I've never been at my best when working for a boss in thetraditional sense . . . Authority is not my favorite cultural tool.I am at my best (maybe like you) when I have a coach and mentor.Bob Seelert has played that role for over a decade, providing mewith counsel, guidance, perspective, and unconditional love andsupport. Oh yes, and wisdom. Lots of it! You'll find out what Imean when you read this book."
Kevin Roberts, CEO Worldwide, Saatchi &Saatchi

"Bob Seelert entered Saatchi & Saatchi in early 1995 whenthe company was in flux and extremely unstable. In a few shortyears, he not only stabilized the business, he grew it into an evengreater advertising powerhouse than it once was. If anyone isqualified to write about business turnarounds, it's Seelert!"
David Herro, Chief Investment Officer-International,Harris Associates LP

"Spencer Stuart placed Bob Seelert into leadership positions atKayser-Roth and Saatchi & Saatchi at times when success seemedimpossible, but failure was not an acceptable option. In bothsituations, he achieved highly successful turnarounds, and hisstories tell you why."
Thomas Neff, Chairman, Spencer Stuart USA

"Bob Seelert and I worked together for twenty years, and I sawfirsthand how the wisdom in this book enabled him to buildbusinesses and organizations. For MBA students and other aspiringbusiness leaders, this book will become their well-thumbed how-toguide for constructing a successful career."
Erv Shames, Lecturer, University of Virginia DardenGraduate School of Business andformer President and CEO, GeneralFoods USA and Borden, Inc.

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