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Synopsis

Home staging strategies needed to succeed in a down market

Whether a buyer, seller, or real estate agent, the home sellingand purchasing process is fraught with potholes that can usually beovercome. But in this weakened housing market, everyone involved inthe selling process must increase their efforts. In order to sellhomes at top dollar, houses must be "prepared for sales."That’s where Staging comes in. The real estate mantra is nolonger location, location, location. It is now Staging, Staging,Staging! It’s all about presentation. In Staging toSell, Barb Schwarz, The Creator of HomeStaging®, offers her winning tactics, secrets, andstrategies for selling a home at top dollar during thesechallenging times. In addition to offering specific tips on how toStage a home, Schwarz, a sought-after speaker and Real Estatebroker who has Staged and sold over 5,000 homes, provides readers,sellers, Realtors® and Stagers, with useful advice oncorrectly pricing properties, marketing properties so that theysell, addressing objections early on, having the seller handle theStaging before the house is viewed, and much more. Written withtoday’s turbulent real estate market in mind, Staging toSell contains the information readers need to get their homesSold in the market quickly for top dollar.

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