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Synopsis

It's time to join Social Nation and prosper! This book willshow you, as an employee, customer or partner, how to use newsocial technologies, make yourself heard, and produce betterproducts and services. As a leader and manager, you'll find out howto use these tools to harness social interactions to improve yourbusiness and to create your own social nation. The book provides asocial assessment for leaders, managers and employees toscientifically evaluate your individual social skills andcompetencies. This book relies on well-known case studies aboutbusinesses that illustrate how social principles and strategies canhelp organizations to:

  • Integrate social skills into existing managerial and leadershippractices
  • Overcome some of the common risks and objections that are oftencited as obstacles to becoming a successful social enterprise
  • Adopt new forms of social leadership across the entireorganization
  • Attain social intelligence by listening, understanding, andmeasuring outcomes of your investment in relationships withcustomers, employees and partners
  • Realize tangible economic benefits and ROI from new product andservice offerings Social Nation provides readers with anopportunity to join the Social Nation community and shareexperiences with other leaders and social individuals.

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