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Synopsis

Updated with 100 pages of new content, this edition is betterthan ever

In the newest edition of his top-selling book, social mediaexpert Dave Evans bypasses theory to provide you with practical,hands-on advice on developing, implementing, and measuring socialmedia marketing campaigns. In what can be an overwhelming topic, hedemystifies the jargon, dispels the myths, and helps you develop aneffective, day-by-day plan.

Revised and updated with more than 100 pages of new material onall the latest developments, Evans includes new and updatedcoverage on Facebook, Twitter, and Google+; the latest on listeningand analytics platforms; how to incorporate mobile andlocation-based services like Foursquare and Gowalla into your plan;and more.

  • Helps marketers, advertisers, and small business owners quicklydevelop effective, practical approaches to social media marketingcampaigns
  • Highlights the latest you should know about Facebook, Twitter,and Google+; as well as mobile- and location-based services such asFoursquare and Gowalla
  • Shows you how to track and measure results and integrate thatinformation into your overall marketing plan
  • Features case studies, step-by-step instructions, and hands-ontutorials

If you've been seeking ways to break down social media marketinginto tasks you can handle and campaigns that deliver, this is thebook you need.

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