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Synopsis

Learn the latest social media marketing techniques

Social media continues to evolve at breakneck speed, and thesavvy marketer needs to keep up. This bestselling guide to socialmedia marketing has been completely updated to cover the newestvehicles, including Groupon and Rue La La, location-based serviceslike Foursquare, and new social networking sites like Google+ andPinterest. Checklists, case studies, and examples will help youdecide the best places to spend your marketing dollars, and you'lllearn about valuable social media tools and analytics methods thatcan help you assess the success of your efforts.

  • A completely updated, all-in-one guide to social mediamarketing, a valuable way for businesses to reach current and newcustomers, assist customers with problems, and completetransactions
  • Covers the latest sites and location-based services includingGroupon, Rue La La, Foursquare, Google+, Pinterest, and more
  • Minibooks examine the social media mix; tools and techniques;using content to grow your brand; Twitter, Facebook, Pinterest, andGoogle+ marketing; other sites; and how to measure results andbuild on success
  • The perfect guidebook for the social media strategist, websitemanager, marketer, publicist, or anyone in charge of implementingand managing an organization's social media strategy

Social Media Marketing All-in-One For Dummies, 2ndEdition helps you get the most from every minute and dollar youspend on marketing.

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