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Synopsis

The third edition of the bestselling guide to do-it-yourselfSEO

Getting seen on the first page of search engine result pages iscrucial for businesses and online marketers. Search engineoptimization helps improve Web site rankings, and it is oftencomplex and confusing. This task-based, hands-on guide covers theconcepts and trends and then lays out a day-by-day strategy fordeveloping, managing, and measuring a successful SEO plan. Withtools you can download and case histories to illustrate key points,it’s the perfect solution for busy marketers, businessowners, and others whose jobs include improving Web sitetraffic.

  • A successful SEO plan is vital to any business with an onlinepresence
  • This book provides strategies for setting goals and gainingcorporate support, developing and implementing a plan, andmonitoring trends and results
  • Offers hints, tips, and techniques for everyone from one-personshops to Fortune 500 companies
  • Companion Web site includes downloadable tracking spreadsheets,keyword list templates, templates for checking rank and siteindexes, and a calendar with daily SEO tasks that you can importinto your own calendar system

Fully updated and expanded, Search Engine Optimization: AnHour a Day, Third Edition will help you raise your visibilityon the Web.

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