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Synopsis

Is your business ready for the future?

Scenario planning is a fascinating, yet stillunderutilized, business tool that can be of immense value to acompany's strategic planning process. It allows companies tovisualize the impact that a portfolio of possible futures couldhave on their competitiveness. It helps decision-makers seeopportunities and threats that could emerge beyond their normalplanning horizon. Scenario Planning serves as a guide totaking a long-term look at your business, your industry, and theworld, posing thoughtful questions about the possible consequencesof some current (and possible future) trends. This book will helpyou:

  • Outline (and help you prepare for) anytrends that could play out in the future that could change thepolitical, social, and economic landscapes and significantly impactyour business
  • Explore the impact of technologicaladvances and the emergence of new competitors to yourbusiness
  • Examine challenges that are only dimlyrecognizable as potential problems today

This visual book will help you answer this question: Is myorganization ready for every possibility?

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