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Synopsis

THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNALBESTSELLER

Risky Is the New Safe is a different kind of book for adifferent kind of thinking—a thought-provoking manifesto forrisk takers. It will challenge you to think laterally, questionpremises, and be a contrarian.

Disruptive technology, accelerating speed of change and economicupheaval are changing the game. The same tired, old conventionalthinking won’t get you to success today. Risky Is the NewSafe will change the way you look at everything! You’llview challenges—and the corresponding opportunities theyprovide—in entirely new and exciting ways. You’llrecognize powerful new gateways to creating wealth.

In this mind-bending book you’ll discover:

  • How mavericks like Steve Jobs, Richard Branson, and Mark Cubanthink differently—and what you can learn from them;
  • The six-month online course that could allow you to earn morethan a Ph.D.;
  • How social media changes branding and marketing forever, andwhat that means for you;
  • What happens when holo-suites and virtual-reality sex comeabout, and how you need to prepare;
  • The new religion of ideas: How to become an “ideagenerator” and declare as a free agent; and,
  • What will cause the Euro, precious metals, and oceanfront realestate to collapse—and how that can make you rich!

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