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Synopsis

Whether you’re a novice or a seasoned retail entrepreneur,Retail Business Kit For Dummies shows you how to start andrun your business in today’s retail marketplace—fromyour original dream and the day-to-day operation to establishing aconnection with customers and increasing your sales, both on theWeb and at a brick-and-mortar shop.

In this practical, how-to guide, retail expert Rick Segel shareshis expertise and reveals what it takes to be successful.You’ll get a handle of the basics of launching and growingyour business, from writing a business plan and finding a greatlocation to hiring and keeping great staff. Find out how to meetand exceed customer expectations, create a positive shoppingexperience, provide top-notch customer service, and earn customerloyalty.  Discover how to:

  • Launch a successful independent retail business
  • Create a Web site that shines
  • Connect with customers and increase sales
  • Handle legal and accounting issues
  • Design stores that really work
  • Practice the 10 keys to retail selling
  • Use management practices proven in the trenches
  • Make visual merchandising work for you

Make your new venture succeed beyond your wildest dreams with alittle help from Retail Business Kit For Dummies!

Note: CD-ROM/DVD and other supplementary materials foundin the print version of this title are not included as part ofeBook file.

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