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Synopsis

The recent economic crisis was not just caused by a failure ofregulation or economic policy; it was a story of the failure ofmanagement in a fundamental sense—a deeply flawedapproach to management that encouraged bankers to pursueopportunities without regard for their long-term consequences, andto put their own interests ahead of those of their employers andtheir shareholders.

And looking more widely, there is a creeping disenchantment withmanagement as a profession: surveys show that managers generateless respect than lawyers and bankers in the eyes of the generalpublic, and there are few if any positive role models formanagement.

"Change isn't just for the rank-and-file anymore; it's comingfor you. Instant access to information and global resources havechanged the world we live and work in. Julian Birkinshaw shows that19th century industrial management won't work in a21st century fluid workplace. Read this, or prepare tobe 'game-changed' by someone who has."
Jack Hughes, CEO, TopCoder

"Technological and social changes are having an enormous impacton the world of business, and on the way companies are managed. Inthis book, Julian Birkinshaw provides a roadmap for making sense ofhow the world of management is changing, and he provides usefuladvice for companies who want to harness the potential that Web 2.0has to offer."
PV Kannan, CEO, 24/7 Customer

"Julian Birkinshaw helps us look beyond our legacy managementpractices, and imagine bold new ways of leading, managing andorganizing. Filled with mind-expanding examples, ReinventingManagement is a must read for managers who want to build anorganization that's truly fit for the future."
Gary Hamel, bestselling author of The Future ofManagement

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