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Synopsis

From soda jerk to billionaire restaurateur, Ray Kroc exemplified American entrepreneurship at its best. In a fascinating career of building McDonalds into the worlds biggest fast-service restaurant chain, Kroc adhered to certain virtues he considered indispensable for success -- passion, persistence, simplicity, trust in frontline employees, and partnering with suppliers. Plus: Smile, smile, smile. Here, in this brief eBook, is what you can learn from his amazing record.

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