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Conversations make or break everything in sales. Every conversationyou have is an opportunity to find new prospects, win newcustomers, and increase sales. Rainmaking Conversationsprovides a proven system for leading masterful conversations thatfill the pipeline, secure new deals, and maximize the potential ofyour account.

Rainmaking Conversations offers a research-based,field-tested, and practical selling approach that will help youmaster the art of the sales conversation. This proven systemrevolves around the acronym RAIN, which stands for Rapport,Aspirations and Afflictions, Impact, and New Reality. You'll learnhow to ask your prospects and clients the right questions, and helpthem set the agenda for success.

Armed with the knowledge of the markets you serve, the commonneeds of prospects, and how your products and services can help,you can become a trusted advisor to your clients during and afterthe sale. With the RAIN system, you'll be able to:

  • Build rapport and trust from the first contact
  • Create conversations with prospects, referral sources, andclients using the telephone, email, and mail
  • Uncover the real need behind client challenges
  • Make the case for improved business impact and return oninvestment (ROI) for your prospects
  • Understand and communicate your value proposition
  • Apply the 16 principles of influence in sales
  • Overcome and prevent all types of objections, includingmoney
  • Craft profitable solutions and close the deal

The world-class RAIN SellingSM methodology has helpedtens of thousands of people lead powerful sales conversations andachieve breakthrough sales performance. Start bridging the gapbetween "hello" and profitable relationships today.

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