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Synopsis

Powerlines, the exceptional slogans that people remember long afterthe campaign ends, stand out from the barrage of marketing messagesconsumers face each day. A product, service, company, candidate, oran organization with a powerline outshines the competition everytime.

Steve Cone, author of Steal These Ideas!, reveals thesecrets to contemporary marketing's biggest mystery: how to conjurethe phrase that will make a product irresistible and memorable.This book restores the lost art of creating killer slogans to itsproper place: front and center in every campaign.

Drawing on examples of great and not-so-great lines frommarketing, politics, and popular culture, Cone provides anirreverent, intelligent, and insightful primer on a singularlyimportant aspect of brand building.

Silver Medal Winner, Advertising/Marketing/PR/Event PlanningCategory, Axiom Business Book Awards (2009)

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