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Synopsis

Portfolio Design – choosing the right mix of assetsappropriate to a particular investor – is the key tosuccessful investing. It can help you accumulate wealth over time,while cushioning the blow of possible economic downturns. Butin order to successfully achieve this goal, you need to be familiarwith all of the major asset classes that go into modern portfoliosand learn how much they add to portfoliodiversification. Thoughtful asset allocation providesdiscipline to the investment process and gives you the best chanceof building and safeguarding wealth. Wharton Professor RichardC. Marston, 2014 recipient of the Investment Management ConsultantsAssociation’s  prestigious Matthew R. McArthur Award,will guide you through the major decisions that need to be madewhen designing a portfolio and will put you in the best position tobalance the risk-reward relationship that is part of thisendeavor. 

Portfolio Design is to be read by investmentadvisors. The book is rich in information about individualasset classes, including both traditional assets like stocks andbonds as well as alternative assets such as hedge funds, privateequity, real estate, and commodities. So it should appeal toall sophisticated advisors whether or not they are trying toqualify for one of the major investment designations. In fact, thebook is designed to be read by any advisor who is as fascinated asMarston by the investment process.

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