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Synopsis

Give your photography business an edge with theseprofessional insights

There are already more than 150,000 professional photographersin the U.S., according to Department of Labor statistics, andthousands of serious amateurs are continually seeking to becomeestablished. Whether yours is a new or long-standing photographybusiness, you have plenty of competition. Lara White has collectedthe best advice from her popular photography business website,Photomint.com, into this guide for your reference. She coversestablishing your brand, defining policies, setting prices,creating a marketing plan, networking, and a great deal more.

  • Photography is a rapidly growing industry, placing bothestablished and beginning photographers in tough competition forbusiness
  • Author Lara White runs a popular website teaching successfulbusiness strategies to photographers; this book collects andorganizes valuable information to help newcomers get started andexisting businesses grow
  • Covers business fundamentals including establishing a brand,defining studio policies, setting pricing, creating a marketingplan, understanding your audience, networking, and effective socialmedia marketing
  • Provides proven tips for building a successful photographybusiness

Photography Business Secrets is packed with advice thatcan help your photography business succeed and thrive, even intoday's economy.

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