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After fifteen years of rising to the pinnacle of the hospitalityindustry, Chip Conley's company was suddenly undercapitalized andoverexposed in the post-dot.com, post-9/11 economy. For relief andinspiration, Conley, the CEO and founder of Joie de VivreHospitality, turned to psychologist Abraham Maslow's iconicHierarchy of Needs. This book explores how Conley's company "thesecond largest boutique hotelier in the world" overcame the stormthat hit the travel industry by applying Maslow's theory to whatConley identifies as the key Relationship Truths in businesswith Employees, Customers and Investors.

Part memoir, part theory, and part application, the book tellsof Joie de Vivre's remarkable transformation while providing realworld examples from other companies and showing how readers canbring about similar changes in their work and personal lives.Conley explains how to understand the motivations of employees,customers, bosses, and investors, and use that understanding tofoster better relationships and build an enduring and profitablecorporate culture.

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