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Synopsis

•      Why promotion really is your problem even if you have a publisher
•      What is the goal of all marketing and promotion?
•      Why negative reviews don’t matter and why you should welcome them!
•      How to find your readers
•      Why you don’t want to sell your first manuscript
•      What is branding and why should you do it?
•      Specific things you can do to promote your books
•      Should you have a catchy tagline? Hire a private publicist? Go on a blog tour?
•      Why you don’t want to give away a Kindle (or a $100 Amazon gift certificate)
•      What you can do to promote your books, including outside-the-box techniques
•      What exactly is a marketing plan and why do you need one?
•      What are the three most important steps to book promotion?
•      The biggest secret of all time when it comes to book promotion!

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