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Synopsis

An essential guide for leaders who want to use social media tobe "open" while maintaining control

"Be Open, Be Transparent, Be Authentic" are the currentleadership mantras-but companies often push back. Business ispremised on the concept of control and yet the new world orderdemands openness-leaders do not know how to be open and bein control. This must-have resource will help the modern leaderunderstand how to lead in the new open world-where blogging,twittering, facebooking, and digging are becoming the norm. theauthor lays out the steps that leaders must take to transform theirorganizations and themselves into being "open" -and exactly whatthat will mean.

  • Shows how to use social media to become an openorganization
  • Offers basic advice for leaders who are adapting to the new eraof openness in the marketplace
  • The author Charlene Li is one of the foremost experts on socialmedia and technologies

In easy-to-understand language, this book will help leadersorient themselves to social networking and other technologicaladvances.

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