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Synopsis

Learn to manage, grow, and communicate with your onlinecommunity

Online community management is a growing profession andcompanies are investing in online communities in order to gainconsumer insights into products and to test new products. Aneffective and dedicated community manager is essential to engageand manage a successful online consumer community. Thisstraightforward-but-fun guide shows you how to effectively manage,grow, and communicate with your online community. Clear coverageshares tips for dealing with customers and fans through Twitter,Facebook, forums, and blogs.

A practical approach shows you how to ensure that visitors toyour site are satisfied, kept happy, and return. You'll explore thevarious types of online communities and benefit from learning anassortment of tips and tools that will help you stand out above thecompetition, attract more visitors and gain the attention ofpotential advertisers and investors.

  • Aims at providing community managers the information they needto get a handle on their online communities and make themsuccessful
  • Addresses the role of the community manager, the core communitymanagement tasks, and how to create an online community
  • Highlights ways to build relationships within your community,evaluate return on investment, and handle and respond tocriticism
  • Offers advice for establishing policies and transparency andencouraging community interaction

Online Community Management For Dummies is the idealintroductory guide for making sure that visitors to your site havea good experience and return for more.

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