"This book has been written by an experienced entrepreneur who hasbuilt a highly successful online business. He understands thechallenges first hand, and gives readers invaluable advice aboutthe how they too can make it big in the digital world."
—Luke Johnson, Chairman Risk Capital partners andFinancial Times columnist
Online business can be a goldmine – or a minefield. DavidSoskin, former CEO of Cheapflights and Chairman ofmySupermarket.co.uk, has faced all the problems thrown up bybuilding a business on the Internet, and solved them. Here, heshows you how to:
- Convert a brilliant idea into something that actually pays
- Get the funding you need to expand
- Build a great team of staff and advisers
- Keep the cash flowing
- Go global!
Net Profit provides much needed inspiration andreassurance for would-be start ups and established businesses whowant to do more online.
"I wish this book had been written ten years ago when I firstentered the e-commerce industry."
—Glenn Fogel, EVP - Corporate Development andInternational, Priceline.com
"David Soskin combines the insightful mind of a top consultant,the hardened vision of a serial entrepreneur, and the practicalityof a successful businessman. Read this book!"
- Robin Buchanan, Adviser/Board member of multiplecompanies, previously the Dean and President of London BusinessSchool and also the UK Senior Partner of Bain & Company, theleading global consulting firm.
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