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Synopsis

The fascinating story of a century-old automobile dynasty

Fiat is one of the world's largest automakers,  but when itmade headlines by grabbing control of a bankrupt Chrysler in 2009it was unknown in the U.S. Fiat’s against-all-odds swoop onChrysler---masterminded by Sergio Marchionne, the Houdini-likemanager who saved Fiat from its own near-collapse in 2005 –has made the automaker one of the most unlikely winners of thefinancial crisis. Mondo Agnelli is a new book that looks atthe chain of unpredictable events triggered by the death of GianniAgnelli in 2003. Gianni, the charismatic, silver-haired powerbroker and style icon, was the patriarch who had lead the companyfounded by his grandfather in 1899. But Gianni's own son hadcommitted suicide. Without a mature heir, the dynasty and Fiat wererudderless. Backed by Gianni's closest advisors, his serious, shy,and determined grandson John plucked Marchionne from obscurity.Together, they saved the family company and, inadvertently,positioned Fiat as a global trailblazer when the global stormhit.

  • A classic story of ingenuity and hard work, the book portrays abusiness dynasty that triumphed over adversity and family tragedybecause of its own smarts, sweat, and ability to bend therules
  • A an engaging tale for those interested in the stories behindthe economic crash, the book contains never-before reportedmaterial about how Fiat succeeded in making Chrysler profitablewhere both Daimler AG and Cerberus, its previous owners, hadfailed.

A story for a wide audience, from car buffs, business readers,lovers of Italy, and anyone fascinated by the lifestyle of Europe'smost glamorous industrial dynasty, this book tells the tale of howFiat achieved the seemingly impossible -- turning around anAmerican automotive icon everyone else had given up for dead.

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