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Synopsis

Ready to start your Mom blog or enhance your existing one? Thisbook is for you!

The population of mom bloggers is growing at a stunning pace andthey boast an audience of more than 23 million women reading,posting, or commenting on blogs every week. This fun and friendlyguide targets moms who are looking to become a savvier blogger,build a personal brand, earn free products to review or give away,or make some extra cash through ad revenue. Named by Nielsen as oneof the most influential moms online, author Wendy Piersall helpsyou determine the right business model for your blog and thencreate a professional, in-demand personal brand.

  • Serves as a road map for the growing population of moms who areinterested in creating a blog or enhancing an existing blog
  • Explains how to define a business model, understand your readerdemographics, and choose the right look and feel for your blog
  • Addresses delicate issues such as dealing with privacy andfamily members who don't want to be featured on your blog
  • Walks you through using social media to extend your personalbrand, building traffic with SEO and blog networks, and having aplan and policies in place when big brands and media comecalling
  • Offers a very unintimidating format as well as the usual funand friendly For Dummies approach

This beginner guide presents baby steps for breaking into theoften-daunting mom blogging community, with practical advice on howto join and become an accepted member of this exciting world.

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