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Synopsis

Straightforward advice on building and launching a mobilemarketing plan

Mobile communication is hot, and so is marketing on mobiledevices. Mobile Marketing For Dummies provides a clear andeasy path for creating, launching, and making the most of a mobilemarketing program. Designed for marketing professionals and otherbusiness people who may have little experience with the medium, itexplains mobile marketing and how to convert a traditionalmarketing plan to mobile. Topics include assembling resources andbudget, creating a plan, following best practices, building mobilesites, and much more.

  • Explains what mobile marketing is, how you can adapt atraditional marketing plan for mobile, and how to create and launcha mobile marketing plan from scratch
  • Covers activating a plan using voice, text, e-mail, and socialmedia campaigns
  • Explores the nuts and bolts of building mobile sites, apps,monetizing mobile, and advertising on other mobile properties

Mobile Marketing For Dummies gives you the tools tosucceed in this exciting environment.

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