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Sir John Templeton, legendary investor, was famous for saying, "Thefour most dangerous words in investing are, 'This time it'sdifferent.'" He knew that though history doesn't repeat, notexactly, history is an excellent guide for investors.

In Markets Never Forget But People Do: How Your Memory IsCosting You Money and Why This Time Isn't Different, long-timeForbes columnist, CEO of Fisher Investments, and 4-time New YorkTimes bestselling author Ken Fisher shows how and why investors'memories fail them—and how costly that can be. Moreimportant, he shows steps investors can take to begin reducingerrors they repeatedly make. The past is never indicative of thefuture, but history can be one powerful guide in shaping forwardlooking expectations. Readers can learn how to see the world moreclearly—and learn to make fewer errors—by understandingjust a bit of investing past.

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